03 · Europe ↔ APAC

Two regions. One connected growth strategy.

AMH & Partners supports companies moving in both directions: European technology companies entering APAC, and APAC companies building their presence in Europe.

EUROPEStrategy · GTM · Ecosystem
APACMarket · Partners · Execution
CONNECTED GROWTH
EU → APAC

Expand from Europe

Define the first markets, ICP, partners, positioning and GTM motion required to build a credible APAC presence.

APAC → EU

Enter Europe

Build market understanding, identify relevant relationships and adapt the proposition for European buyers and ecosystems.

FRACTIONAL

Senior support

Access experienced sales, BD and alliance leadership without committing to a full-time executive role.

Ecosystem experience
Relationships matter. Context matters more.

The value of an international network is not the size of the contact list. It is knowing who matters, why they matter and how to create a useful conversation.

Microsoft ecosystem

Fractional support for ISVs, alliances and ecosystem-led GTM.

ServiceNow ecosystem

Partner strategy, alliance development and commercial support.

Germany ↔ Singapore

Particular connectivity between the German and Singapore/APAC technology ecosystems.

Looking across the bridge?

Let's make the first market, partner and GTM decisions concrete.

Let's talk ↗